Let me guide you, your business or organization, on how new media technologies can enhance your current marketing/advertising plan.
Do you use social media and mobile (apps. , QR codes, short-codes) ?
Are you on Facebook? Do you Tweet?
Are you LinkedIn? Do you YouTube?
If you are on Facebook:
Are you showing your strengths, so your visitors see the immediate value of your product or service? Do you or staff have ability to design custom or use template sidebars and landing pages? 
Learn more about social technologies on my FB Page:
https://www.facebook.com/NowIsTheTimeToBuild